Better Fellas

Our Role
Art Direction
Brand Identity
Brand Strategy
Illustration
Logo and ID Systems
Market Positioning
Nomenclature
Package Design
Print Collateral
SOP Development
Voice and Messaging
Website Development
Website

Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

Our Objective

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Our Objective

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Our Objective

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001 — Better Fellas Logotype

The Better Fellas logotype merges hip, with a carefree spirit—featuring a refined hybrid of geeky mono-space and script typography.

Nº 002 — Better Fellas Badge

This badge, while less sleek than the isolated logotype, provides a centric and concise depiction of the the diverse endeavors Better Fellas pursues.

Nº 003 — Better Fellas Sub-Brand

Occasionally, the essence of a sub-brand is captured simply by typesetting a unique family like Goudy Black, with exceptionally tight kerning.

Nº 002 — Better Fellas Badge

This badge, while less sleek than the isolated logotype, provides a centric and concise depiction of the the diverse endeavors Better Fellas pursues.

Nº 003 — Better Fellas Sub-Brand

Occasionally, the essence of a sub-brand is captured simply by typesetting a unique family like Goudy Black, with exceptionally tight kerning.

Better Fellas Badge Logo
Nº 004 — Campy, Masculine Colors

The brand identity is defined by earth tones with sporadic accents of contè-colored orange to strategically draw attention within compositions.

Nº 005 — Website Overview

This overview showcases the website in desktop view, featuring custom development and animations that enhance user engagement.

Nº 006 — Digital Textures to Match

Color-matched paper textures are strategically utilized across all digital touchpoints to maintain color and texture consistency.

Nº 007 — A Playful Voice

The brand's copy is intentionally pompous yet playful, supporting the lighthearted but effective results of the ROI Better Fellas yields their clients' PPC efforts.

Nº 008 — Letterpress Business Cards

Premium letterpress business cards are hand-embellished with a personalized stamp, showcasing the full Better Fellas Badge asset.

Nº 009 — Data Collection Pop-Up

This sample demonstrates data collection and text hierarchy for an effective call-to-action, designed to engage and convert.

Nº 010 — Business Card (Front)

Featuring an embossed logotype with matte ivory foil stamping, these business cards add a tactile quality to the robust and refined design.

Nº 011 — Agency vs PPC

This playful chart contrasts the streamlined efficiency of an exclusive pay-per-click agency with the comprehensive services of a traditional all-inclusive agency.

Nº 012 — Website CTA

All website calls to action are direct and concise, leading users to a pricing calculator designed to filter out unqualified prospects.

Nº 013 — Website Footer

The website footer seizes every opportunity to embrace a playful tone, carefully balanced to avoid sounding overly pompous.

Nº 012 — Website CTA

All website calls to action are direct and concise, leading users to a pricing calculator designed to filter out unqualified prospects.

Nº 013 — Website Footer

The website footer seizes every opportunity to embrace a playful tone, carefully balanced to avoid sounding overly pompous.

Nº 014 — Custom Slider for Simple UX

A custom slider incorporates five JavaScript variables to succinctly convey the nuances of partnering with Better Fellas, while offering a more engaging and effective alternative to traditional pricing tables with dynamic pricing breakpoints.

Nº 015 — Project Proposal Stamp Design

This design features a stylized rendering of the Unbound Collective office, reimagined as the Better Fellas headquarters, acknowledging the origins of our collaborative business efforts.

Client........Better Fellas
Photography...Sarah Oden
©2024.........Unbound Collective

Selected Work

001
Kvinna Studio
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Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.

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002
The Ouachitas
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The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.

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The Ouachitas Coffee Bag Branding
003
MedTrust Health Alliance
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MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

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004
Handle Barbershop
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Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

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005
Fletcher Sparrow Capital Management
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Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

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006
Better Fellas
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Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

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007
Poco's Beer, Wine, and Spirits
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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

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