Art Direction Brand Identity Illustration Logo and ID Systems Typographic Design Wayfinding and Signage
Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.
Our Objective
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Our Objective
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Our Objective
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Nº 001 — Handle Barbershop Logo Lockup
The Handle Barbershop logo employs fine rules for shadow-play, crafting a barber’s parlor pole that subtly alludes to the letter "H," honoring the heritage of vintage typography.
Nº 002 — Classic Color Palette
A minimal yet high-contrast Americana color palette defines the classic visual voice of the brand, resonating with timeless elegance.
Nº 003 — Handle Barbershop Overview
Situated in a first-floor suite, Handle barbershop is outfitted with all the premium fixtures one anticipates in a masculine establishment.
Nº 004 — Handle Barbershop Wedge Sign
Custom signage, designed to anchor the corner of the shop, featureing a prominent blade motif on its exterior.
Nº 005 — Logo & Logotype
In specific instances, the logotype is utilized instead of the full logo lockup to maintain brand clarity and simplicity.
Nº 004 — Handle Barbershop Wedge Sign
Custom signage, designed to anchor the corner of the shop, featureing a prominent blade motif on its exterior.
Nº 005 — Logo & Logotype
In specific instances, the logotype is utilized instead of the full logo lockup to maintain brand clarity and simplicity.
Nº 006 — Alain "Pachi" Ravelo
Alain "Pachi" Ravelo is a distinguished barber whose gentlemanly demeanor has become synonymous with the Handle Barbershop brand.
Nº 007 — Window Graphics
Integrating digital type with custom Victorian-inspired barbershop lettering, the window graphics blend historical and modern design.
Nº 008 — Window Graphics in Application
Vinyl decal applications welcome patrons and engage passersby along Little Rock’s Main Street, enhancing the shop’s street presence.
Nº 009 — Handle "H" Sub-Brand Mark
Designed for additional merchandise and general collateral, this brand mark is meant to pair with parent brand marks.
Nº 010 — One The Edge Sub-Brand Mark
Situated on the edge of Sixth and Main in Little Rock, the address provided the opportunity to make a text play on the concept of a sharpened edge.
Nº 011 — Handle Sans Custom Lettering
With nearly a quarter of the English alphabet represented in the logotype, we expanded the set to include remaining glyphs for use as the primary headline typeface.
Nº 012 — Look/Feel Good (Digital)
This slogan serves as both a mantra and a promise—elegantly crafted into a sub-brand mark that encapsulates the barbershop's ethos right at the front door.
Nº 013 — Look/Feel Good (Signage)
Strategically placed at the entryway, this emblem acts as a continuous reminder of the Handle brand promise, fostering a positive customer experience.
Nº 012 — Look/Feel Good (Digital)
This slogan serves as both a mantra and a promise—elegantly crafted into a sub-brand mark that encapsulates the barbershop's ethos right at the front door.
Nº 013 — Look/Feel Good (Signage)
Strategically placed at the entryway, this emblem acts as a continuous reminder of the Handle brand promise, fostering a positive customer experience.
Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.