Handle Barbershop

Our Role
Art Direction
Brand Identity
Illustration
Logo and ID Systems
Typographic Design
Wayfinding and Signage

Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

Our Objective

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Our Objective

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Our Objective

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001 — Handle Barbershop Logo Lockup

The Handle Barbershop logo employs fine rules for shadow-play, crafting a barber’s parlor pole that subtly alludes to the letter "H," honoring the heritage of vintage typography.

Nº 002 — Classic Color Palette

A minimal yet high-contrast Americana color palette defines the classic visual voice of the brand, resonating with timeless elegance.

Nº 003 — Handle Barbershop Overview

Situated in a first-floor suite, Handle barbershop is outfitted with all the premium fixtures one anticipates in a masculine establishment.

Interior of Handle Barbershop in Little Rock, AR
Nº 004 — Handle Barbershop Wedge Sign

Custom signage, designed to anchor the corner of the shop, featureing a prominent blade motif on its exterior.

Nº 005 — Logo & Logotype

In specific instances, the logotype is utilized instead of the full logo lockup to maintain brand clarity and simplicity.

Nº 004 — Handle Barbershop Wedge Sign

Custom signage, designed to anchor the corner of the shop, featureing a prominent blade motif on its exterior.

Nº 005 — Logo & Logotype

In specific instances, the logotype is utilized instead of the full logo lockup to maintain brand clarity and simplicity.

Nº 006 — Alain "Pachi" Ravelo

Alain "Pachi" Ravelo is a distinguished barber whose gentlemanly demeanor has become synonymous with the Handle Barbershop brand.

Nº 007 — Window Graphics

Integrating digital type with custom Victorian-inspired barbershop lettering, the window graphics blend historical and modern design.

Nº 008 — Window Graphics in Application

Vinyl decal applications welcome patrons and engage passersby along Little Rock’s Main Street, enhancing the shop’s street presence.

Nº 009 — Handle "H" Sub-Brand Mark

Designed for additional merchandise and general collateral, this brand mark is meant to pair with parent brand marks.

Nº 010 — One The Edge Sub-Brand Mark

Situated on the edge of Sixth and Main in Little Rock, the address provided the opportunity to make a text play on the concept of a sharpened edge.

Handle "H" Sub-Brand Mark
Handle "H" Sub-Brand Mark Reversed
Handle Barbershop On The Edge Sub-brand Mark Reversed
Handle Barbershop On The Edge Sub-brand Mark
Nº 011 — Handle Sans Custom Lettering

With nearly a quarter of the English alphabet represented in the logotype, we expanded the set to include remaining glyphs for use as the primary headline typeface.

Nº 012 — Look/Feel Good (Digital)

This slogan serves as both a mantra and a promise—elegantly crafted into a sub-brand mark that encapsulates the barbershop's ethos right at the front door.

Nº 013 — Look/Feel Good (Signage)

Strategically placed at the entryway, this emblem acts as a continuous reminder of the Handle brand promise, fostering a positive customer experience.

Nº 012 — Look/Feel Good (Digital)

This slogan serves as both a mantra and a promise—elegantly crafted into a sub-brand mark that encapsulates the barbershop's ethos right at the front door.

Nº 013 — Look/Feel Good (Signage)

Strategically placed at the entryway, this emblem acts as a continuous reminder of the Handle brand promise, fostering a positive customer experience.

Client........Handle Barbershop
Photography...Sage Duke
©2024.........Unbound Collective

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