Art Direction Brand Identity Brand Strategy Event Strategy Iconography Illustration Logo and ID Systems Nomenclature Package Design Print Collateral SOP Development Template Design Website Development
MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.
Our Objective
Lorem Ipsum Dolor Sit Amet
LOREM IPSUM DOLOR SIT Amet
Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.
Our Objective
Lorem Ipsum Dolor Sit Amet
LOREM IPSUM DOLOR SIT Amet
Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.
Our Objective
Lorem Ipsum Dolor Sit Amet
LOREM IPSUM DOLOR SIT Amet
Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.Lorem ipsum dolor sit amet etc. Lorem ipsum dolor sit amet etc.
Nº 001 — MedTrust Logo
The MedTrust logo features a shield-shaped, ribbon-fold fortress emblem, symbolizing the letter "M". It is paired with a logotype that epitomizes trust and assurance.
Nº 002 — Color Palette
This palette comprises a selection of cool colors meticulously chosen to create a broad contrast range, ideal for developing gradient applications.
Nº 003 — Sales Collateral Housing
A premium, die-cut folder with spot-gloss finishing houses all branded sales collateral. We designed it for mailing or as a leave-behind with potential sales prospects.
Nº 004 — Presentation Graphics
This segment highlights various brand components—glassmorphism, a robust type palette, iconography, drop-shadows, and a linear networking motif.
Nº 005 — Glassmorphic Motif
Glassmorphism is a central motif in the MedTrust visual identity system, symbolizing transparency and trust throughout the brand.
Nº 006 — Trust & Transparency
Trust and transparency are fundamental to MedTrust's operations. Our research pinpointed eight key differentiators from comparable GPOs, which are prominently featured on transparent, glassmorphic cards.
Nº 007 — Icon Design
We developed custom iconography for primary procurement categories using a square grid.
Nº 008 — Sales Hierarchy
We helped streamline the sales acquisition process into numerical steps to enhance user experience and overall comprehension.
Nº 009 — Impactful Business Cards
Business cards featuring a matte suede laminate on the reverse side.
Nº 010 — Business Card Grid
A straightforward grid system facilitates rapid onboarding and scaling.
Nº 011 — Quality Headshots
Professionally lit and retouched headshots ensure that the first digital impression aligns with MedTrust prospect's first personal interaction.
Nº 010 — Business Card Grid
A straightforward grid system facilitates rapid onboarding and scaling.
Nº 011 — Quality Headshots
Professionally lit and retouched headshots ensure that the first digital impression aligns with MedTrust prospect's first personal interaction.
Nº 012 — Branded Email Signatures
All associates display branded email signatures that reinforce the brand's trustworthiness, constantly reminding of the personal connection in every digital interaction.
Nº 013 — Managing Partnerships
As relationships within the GPO evolve, we adhere to brand guidelines and ensure all vendors are represented with scalable, clean vector assets.
Nº 014 — Developing Processes
We leveraged a variety of sales software to develop templates that aid with the acquisition process and enhance employee efficiency.
Nº 015 — Presentation Graphics
The business's value proposition is simplified in a voice that resonates broadly, accompanied with engaging branded graphics.
Nº 016 — Branded Event Collateral
A comprehensive suite of branded collateral was prepared for the annual MedTrust Embark Senior Living Summit in Palm Beach, Florida.
Nº 017 — Embark Summit Logotype
We developed a distinct logotype and a themed color palette for the annual sales summit, naming it accordingly.
Nº 018 — Medtrust Embark Stamp
This opportunity was used to loosely interpret the brand, creating an aesthetic that resonates with a luxurious three-day beach getaway.
Nº 017 — Embark Summit Logotype
We developed a distinct logotype and a themed color palette for the annual sales summit, naming it accordingly.
Nº 018 — Medtrust Embark Stamp
This opportunity was used to loosely interpret the brand, creating an aesthetic that resonates with a luxurious three-day beach getaway.
Nº 019 — The Breakers® Illustration
A modern, monochrome illustration of The Breakers® Palm Beach Grand Resort, harmoniously integrated within the MedTrust brand framework.
Nº 020 — Summit Nametags
Nametags designed for the summit include front-facing identification and a digital itinerary on the reverse.
Nº 021 — VIP Invites (Front and Back)
Early prospects received premium foil, die-cut, letterpress VIP invites, accompanied by a summit itinerary.
Nº 020 — Summit Nametags
Nametags designed for the summit include front-facing identification and a digital itinerary on the reverse.
Nº 021 — VIP Invites (Front and Back)
Early prospects received premium foil, die-cut, letterpress VIP invites, accompanied by a summit itinerary.
Nº 022 — Personally Stamped VIP Invites
The VIP invites, reminiscent of vintage airline tickets, were personally stamped before dispatch.
Nº 023 — VIP Invite (Digital)
Digital VIP invites provide comprehensive front and back visuals necessary to engage prospects and facilitate summit attendance.
Nº 024 — Summit Activities Map
A detailed map of the summit venue outlines all mandatory sessions, providing dates and locations to ensure attendee orientation.
Nº 025 — VIP Welcome Packet
The complete guest collateral package spans from invitation to arrival at the resort, enhancing the guest experience.
Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.