Medtrust Health Alliance

Our Role
Art Direction
Brand Identity
Brand Strategy
Event Strategy
Iconography
Illustration
Logo and ID Systems
Nomenclature
Package Design
Print Collateral
SOP Development
Template Design
Website Development

MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

Our Objective

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Our Objective

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Our Objective

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Nº 001 — MedTrust Logo

The MedTrust logo features a shield-shaped, ribbon-fold fortress emblem, symbolizing the letter "M". It is paired with a logotype that epitomizes trust and assurance.

MedTrust Horizontal Logo White Outline
Nº 002 — Color Palette

This palette comprises a selection of cool colors meticulously chosen to create a broad contrast range, ideal for developing gradient applications.

Nº 003 — Sales Collateral Housing

A premium, die-cut folder with spot-gloss finishing houses all branded sales collateral. We designed it for mailing or as a leave-behind with potential sales prospects.

Nº 004 — Presentation Graphics

This segment highlights various brand components—glassmorphism, a robust type palette, iconography, drop-shadows, and a linear networking motif.

Nº 005 — Glassmorphic Motif

Glassmorphism is a central motif in the MedTrust visual identity system, symbolizing transparency and trust throughout the brand.

Nº 006 — Trust & Transparency

Trust and transparency are fundamental to MedTrust's operations. Our research pinpointed eight key differentiators from comparable GPOs, which are prominently featured on transparent, glassmorphic cards.

Nº 007 — Icon Design

We developed custom iconography for primary procurement categories using a square grid.

Nº 008 — Sales Hierarchy

We helped streamline the sales acquisition process into numerical steps to enhance user experience and overall comprehension.

Nº 009 — Impactful Business Cards

Business cards featuring a matte suede laminate on the reverse side.

Nº 010 — Business Card Grid

A straightforward grid system facilitates rapid onboarding and scaling.

Nº 011 — Quality Headshots

Professionally lit and retouched headshots ensure that the first digital impression aligns with MedTrust prospect's first personal interaction.

Nº 010 — Business Card Grid

A straightforward grid system facilitates rapid onboarding and scaling.

Nº 011 — Quality Headshots

Professionally lit and retouched headshots ensure that the first digital impression aligns with MedTrust prospect's first personal interaction.

Nº 012 — Branded Email Signatures

All associates display branded email signatures that reinforce the brand's trustworthiness, constantly reminding of the personal connection in every digital interaction.

MedTrust Email Signature Design
Nº 013 — Managing Partnerships

As relationships within the GPO evolve, we adhere to brand guidelines and ensure all vendors are represented with scalable, clean vector assets.

Nº 014 — Developing Processes

We leveraged a variety of sales software to develop templates that aid with the acquisition process and enhance employee efficiency.

Nº 015 — Presentation Graphics

The business's value proposition is simplified in a voice that resonates broadly, accompanied with engaging branded graphics.

Nº 016 — Branded Event Collateral

A comprehensive suite of branded collateral was prepared for the annual MedTrust Embark Senior Living Summit in Palm Beach, Florida.

Nº 017 — Embark Summit Logotype

We developed a distinct logotype and a themed color palette for the annual sales summit, naming it accordingly.

Nº 018 — Medtrust Embark Stamp

This opportunity was used to loosely interpret the brand, creating an aesthetic that resonates with a luxurious three-day beach getaway.

Nº 017 — Embark Summit Logotype

We developed a distinct logotype and a themed color palette for the annual sales summit, naming it accordingly.

Nº 018 — Medtrust Embark Stamp

This opportunity was used to loosely interpret the brand, creating an aesthetic that resonates with a luxurious three-day beach getaway.

Embark MedTrust Event Logo
Nº 019 — The Breakers® Illustration

A modern, monochrome illustration of The Breakers® Palm Beach Grand Resort, harmoniously integrated within the MedTrust brand framework.

Nº 020 — Summit Nametags

Nametags designed for the summit include front-facing identification and a digital itinerary on the reverse.

Nº 021 — VIP Invites (Front and Back)

Early prospects received premium foil, die-cut, letterpress VIP invites, accompanied by a summit itinerary.

Nº 020 — Summit Nametags

Nametags designed for the summit include front-facing identification and a digital itinerary on the reverse.

Nº 021 — VIP Invites (Front and Back)

Early prospects received premium foil, die-cut, letterpress VIP invites, accompanied by a summit itinerary.

Nº 022 — Personally Stamped VIP Invites

The VIP invites, reminiscent of vintage airline tickets, were personally stamped before dispatch.

Nº 023 — VIP Invite (Digital)

Digital VIP invites provide comprehensive front and back visuals necessary to engage prospects and facilitate summit attendance.

Nº 024 — Summit Activities Map

A detailed map of the summit venue outlines all mandatory sessions, providing dates and locations to ensure attendee orientation.

Nº 025 — VIP Welcome Packet

The complete guest collateral package spans from invitation to arrival at the resort, enhancing the guest experience.

Client........Medtrust Health Alliance
Photography...Sarah Oden
©2024.........Unbound Collective

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